Sunday, 17 June 2012

26 The Wisdom of the Word of Wisdom

Although the revelation in section 89 was given over 150 years ago, it applies directly to our time. In 1833, the advertising methods we see today were unknown.
There were no radios, televisions or internet and printed material was limited. Since that time, advertising has become commonplace.
People who are concerned only with making money often use sophisticated advertising to sell bad products as well as good ones. Much advertising is aimed directly at young people, trying to convince them that harmful substances and products are commonplace and acceptable.

Look at the last two sentences again. Advertisers are targeting YOU to get you to put things into your body which are not good for it. They do this for one reason: to make THEMSELVES rich! This applies to companies who sell products specifically forbidden by the word of wisdom such as alcohol and tobacco, but also other things that will cause you to be unhealthy like junk food and sugary snacks and drinks. There was a documentary on the BBC this week called The Men Who Made us Fat that showed just  how advertisers have increased sales of junk food and snack food by creating the image that it's okay to eat these things between meals and by increasing portion sizes to sell more, even thpugh they know these things are bad for us.

Here's a task for you - pick a programme on TV this week and watch the adverts very carefully.

How many adverts are there in total, and how many are trying to get you to disobey the word of wisdom in some way?

What techniques do advertisers use to make you think that it's okay to take things into your body which may be harmful?

Comment below on your findings.... (anyone can do this by the way, you don't have to be in our class, the more the merrier!)

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